Leading communications strategist joins expanding public affairs firm
Canadian Strategy Group continues to grow its team and service offerings across Western Canada and today we announce a well-known communications strategist is joining our team.
Alana Yim has joined Canadian Strategy Group (CSG) as the firm’s Chief Communications Officer (CCO).
“When one is confronted with opportunities by the calibre of GR and PR advisors who call CSG home, it’s hard not to take a pause, put your pen down and explore,” says Yim. “And in watching the thoughtful path the firm has taken with its growth model over the past year coupled with the incredible reputation behind each of the Partners, and the high standard of excellence with the service they bring to clients, it became resoundingly clear to me our values are aligned. I’m honoured to join the team at CSG.”
As CSG’s Chief Communications Officer, Alana’s leadership will continue the growth of the firm bringing expanded service offerings for clients across all four provinces including: stakeholder engagement, issues and crisis management, media relations, social media, advertising, public affairs campaigns, branding and reputation management, and creative and multi-media production.
“Alana’s ability to bridge the intersection between government relations and advocacy with strategic communications and public affairs is reflected in her track record of clients who seek her expertise,” comments Hal Danchilla, Co-Founder and Partner of Canadian Strategy Group. “And in that same vein, we sought her out as her innate strategic lens in which she views through and her sophisticated business acumen is what brings a unique value to her clients and now, to our clients as well. We’re ecstatic to have Alana join our Senior Leadership as our Chief Communications Officer.”
Canadian Strategy Group is an Alberta-based public affairs firm founded by Hal Danchilla and Michael Lohner in 2008 and in March 2021 welcomed Partner, Cathy Chichak.
“Alana joining CSG is a signal to our clients and to the market that we are a full-service Western Canadian public affairs firm with senior leadership and capabilities to serve local, national and international PR/GR clients,” says Cathy Chichak, CSG Partner.
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Bringing 25 years of experience with her, Alana inspires confidence through her calm and professional attitude and delivers seamlessly with high quality. Specializing in strategic communications planning, stakeholder engagement, issues management and brand and reputation management at provincial and national levels, Alana has an impressive portfolio of clients and projects that span the sectors of oil and gas, energy, recycling and waste management, industry development, post-secondary education, agriculture, science, innovation and technology and government.
Alana’s knowledge and experience in the industry development sector working with companies, industry associations and the Indigenous communities throughout Alberta results in valuable synergies and insights for clients, particularly in Alberta’s Industrial Heartland and Edmonton metro region, as well as the Lower Athabasca region.
Her issues management portfolio includes crisis communications and media relations with some of Alberta’s most notable natural disasters, livestock pandemic viral outbreaks, train derailment incidents, industrial incidents and labour disputes.
In more recent years, she has worked with numerous provincial government departments, municipalities and government-funded organizations and initiatives developing and leading various communications initiatives that have encompassed stakeholder engagement, issues and crisis management, media relations, social media, advertising, public affairs campaigns, branding and reputation management, and creative and multi-media production.
Prior to joining forces with Canadian Strategy Group, she was the founder and principal of Woodbridge Communications Inc. in 2002, a successful Alberta-based full-service firm, and before that, she began her career at a renowned international public affairs agency.