Alana Yim

Chief Communications Officer

Email: [email protected]  |  Phone: 780.498.0870

With her 25 years of experience, Alana inspires confidence through her calm and professional attitude, and delivers seamlessly with high quality. Specializing in strategic communications planning, stakeholder engagement, issues management, and brand and reputation management at provincial and national levels, Alana has an impressive portfolio of clients and projects that span the sectors of oil and gas, energy, recycling and waste management, industry development, post-secondary education, agriculture, science, innovation and technology, and government.

Alana’s knowledge and experience in the industry development sector working with companies, industry associations, and the Indigenous communities throughout Alberta result in valuable synergies and insights for clients, particularly in Alberta’s Industrial Heartland, Edmonton Metro Region, and the Lower Athabasca region.

Her issues management portfolio includes crisis communications and media relations, with some of Alberta’s most notable natural disasters, livestock pandemic viral outbreaks, train derailment incidents, industrial incidents, and labour disputes.

In more recent years, she has worked with numerous provincial government departments, municipalities, and government-funded organizations, leading various communications initiatives that have encompassed stakeholder engagement, issues and crisis management, media relations, social media, advertising, public affairs campaigns, branding and reputation management, and creative and multi-media production.

Prior to joining forces with CSG, she was the principal of Woodbridge Communications Inc., a successful Alberta-based full-service firm she founded in in 2002. Before that, she began her career at a renowned international public affairs agency.